You have a store. Let's make it actually work.

Join the FREE 6-week Holiday Sales Challenge for romance authors ready to optimize their existing stores and maximize holiday sales – without starting from scratch.

Your store exists. But is it making you money?

Let’s be honest about what’s probably happening:

You're getting traffic to your store, but only 1-2% of visitors actually buy
You've spent money on ads or promotion, but the ROI isn't there
Your store looks fine, but something's just... not clicking
You watch other authors post about their big holiday sales while yours are... meh
You know your store could be doing better, but you're not sure what to fix
The thought of Black Friday feels overwhelming because you're not confident your store is ready

Here’s something that might surprise you:

Most author stores convert at only 1-2%. That means for every 100 people who visit, 98-99 leave without buying anything.

But optimized stores? They convert at 3-5%. Some even higher.

Let’s do the math:

1,000 holiday visitors at 1% conversion = 10 sales
1,000 holiday visitors at 4% conversion = 40 sales

Same traffic. 4x the revenue.

That’s not magic. That’s optimization.

And that’s exactly what this challenge teaches you.

What if small tweaks doubled your holiday sales?

Imagine December 26th, looking back at your holiday season and realizing:

You converted 3-4% of visitors instead of 1-2% - literally double the sales from the same traffic
Your store felt inviting and gift-ready, not just "there"
You used your email list strategically and saw real results
Your social media actually drove sales to your store
You executed Black Friday with confidence, not chaos
You made more in 6 weeks than you normally make in 3 months - from a store you already had

That’s exactly what the Swoonworthy Holiday Sales Challenge creates.

Not through building something new. Through optimizing what you already have.

Not through complicated tactics. Through simple, proven strategies.

Not through exhausting yourself. Through smart, strategic improvements.

Here's how we'll transform your store in 6 weeks

6 weeks of targeted optimization strategies delivered straight to your inbox:

Week 1: Transform Your Store Into a Holiday Destination
Take your existing store and make it irresistible to holiday shoppers. Visual updates, navigation improvements, and gift-focused messaging that converts.
Week 2: The Science of Making Readers Click "Buy Now"
Master conversion psychology. Learn pricing strategies, urgency tactics, checkout optimization, and upselling techniques that actually work.
Week 3: Email Marketing for Authors Who Already Have a List
You have subscribers sitting there. Let's turn them into your holiday sales engine with segmentation, strategic timing, and emails that connect.
Week 4: Scale Your Reach With Social and Ads
Amplify what's working through strategic social content and (if you choose) paid advertising. Drive more qualified traffic to your optimized store.
Week 5: Execute Black Friday Like You Own It
Your day-by-day execution plan. Know exactly what to do Wednesday through Monday. No guessing. Just executing your strategy with confidence.
Week 6: The Post-Holiday Gold Rush
Maximize the 4 weeks from Cyber Monday through Christmas - the period most authors completely miss. Capture late shoppers, gift card spenders, and New Year readers.

PLUS:

Store optimization checklists
Email templates and sequences
Social media content calendars
Conversion rate tracking tools
Advanced tactics for scaling
A community of authors doing this together

This optimization journey is for you if...

You already have an online store (Shopify, your website, Payhip, whatever platform)
You’re getting some traffic but your conversion rate is disappointing (under 3%)
You have an email list that you’re not using as effectively as you could
You’re ready to optimize what you have, not start from scratch
You want proven strategies, not vague advice
You’re willing to invest time in improvements that will pay off for years

This isn’t the right fit if:

You don't have a store set up yet (see below for next steps!)
You're looking for "get rich quick" without doing the work
You're not willing to make changes to your existing store
You want someone to do it all for you (though we can help with that!)

You'll be guideed by someone who optimizes stores every single day

Hi, I’m Stacey

I’m the founder of Swoonworthy Designs and I’ve been a romance author for over 10 years.

But more importantly for this challenge: I’ve built and optimized multiple romance author stores.

I know exactly what separates a store that converts at 1% from one that converts at 5%.

I’ve seen the mistakes that kill conversion rates. I’ve implemented the strategies that double sales. I’ve analyzed the data that shows what actually works.

And I want to share all of that with you.

This challenge is everything I’d do if you hired me to optimize your store – taught step-by-step so you can do it yourself.

You’ll learn:

What’s probably killing your conversion rate right now
The simple fixes that create massive improvements
Advanced tactics top-performing stores use
How to think strategically about optimization

You don’t have to figure this out through trial and error like I did. I’ll show you exactly what works.

Here's what romance authors are saying

Stacey was wonderful to work with. I had specific ideas on how I wanted things and she handled "me" well. LOL. She was also very helpful when it came to my vision and seemed to be able to read my mind. It was a low stress, easy process with a result that I love. I know I will work with her in the future.

Shana Gray

Swoonworthy Designs rescued me when my web designer paused her services. I needed a store, and she developed a very user-friendly Shop that works with my existing website design. Stacey was great to work with. Highly recommend.

Deborah Garland

What does this optimization program cost?

Absolutely nothing.

This entire 6-week challenge, with all the strategies, checklists, templates, and community support, is completely free.

Why are we giving this away?

Because we want to see romance authors thrive. When you succeed, we succeed.

Plus, we know that when you see the results from optimizing your store, you might want our help with more advanced customization or ongoing maintenance. But there’s absolutely no obligation.

This is genuine value, freely given, to help you maximize what you’ve already built.

Don't have a store yet? Let's talk about next year.

If you’re reading this without a store, first: don’t feel behind.

But let’s be real: You’re not ready for THIS year’s holiday season.

However, you could dominate next year’s.

Here’s the timeline:
— January-March 2026: Build your beautiful store with our help
— April-June 2026: Test, optimize, start growing your email list
— July-September 2026: Refine based on data, prepare holiday offerings
— October 2026: Join next year’s challenge fully prepared
— November-December 2026: Execute and profit

The authors crushing THIS holiday season? They built their stores 6-12 months ago.

You could be them next year.

The best time to build was a year ago. The second best time is right now.

Ready to build for 2026?

We specialize in creating beautiful, conversion-optimized stores for romance authors. We’ve built hundreds. We know what works.

Your questions answered

I have a store but it's pretty basic. Will this still help?

What if I'm not very tech-savvy?

Perfect. We explain everything in simple terms with step-by-step guidance. If you can update a product in your store, you can do this.

I built my store myself on Shopify/Wix/WordPress. Will this work for my platform?

What if I miss a week?

I have a small email list (under 500). Is this still worth it?

My store is already doing okay. Will I still benefit?

What if my store needs major technical work?

Do I need a big budget for ads?

Ready to stop leaving money on the table?

Here’s what happens when you say yes:

IMMEDIATELY: You’ll receive a welcome email with Week 1 content. Start optimizing your store today.

OVER 6 WEEKS: You’ll receive one email per week with targeted optimization strategies. Each email includes action steps, templates, and resources.

BY DECEMBER: You’ll have a store that converts significantly better, an email strategy that works, social content that drives traffic, and the confidence to execute holiday sales like a pro.

And most importantly:

These improvements last forever. You’re not just optimizing for THIS holiday season. You’re building systems that work year-round.

It all starts with clicking that button below:

Small changes create massive results

Most authors think they need:

More traffic
Better books
Luck
A complete store rebuild

But the truth is simpler:

You need to optimize what you already have.

A store converting at 1% that improves to 3% triples its revenue. Same traffic. Same books. Just better optimization.

That’s:

Better product page copy
Clearer calls-to-action
Strategic urgency
Smoother checkout
Smarter email sequences

Small tweaks. Massive impact.

You’ve already done the hard part – you built a store.

Now let’s make it work the way it should.

You have a store. Let's make it actually work.

Your store exists. But is it making you money?

What if small tweaks doubled your holiday sales?

Here's how we'll transform your store in 6 weeks