The web designers who actually get the romance industry
You’ve poured your heart into your books—probably some tears too, if we’re being honest. You need someone who’s been in the trenches and knows how to build websites that actually sell romance books.
Here’s why authors keep coming back to us.
Unlike general web design agencies, we know romance — its tropes, vibes, and reader expectations.
We also know the challenges you face as a romance author, because we’ve been there too.
Hey—I'm Stacey. I've been building websites for romance authors for over 10 years, and I've been writing romance even longer.
I started Swoonworthy Designs because I got tired of watching fellow authors waste time and money on websites that looked pretty but didn’t sell books. I’ve built hundreds of sites at this point, so I know what converts. I know what romance readers expect. And I know how to make your site work without you having to become a tech expert.
I’m not going to sugarcoat it: building an author business is hard. But the website part? That I can handle for you.
Your story starts way before someone cracks open page one. Your website is where readers decide if you're their new favorite author—or just another name in their TBR pile.
We make sure it's the first one.
Your website is a part of your brand — let’s keep your story going with an online presence that stays with readers long after the story has been told.
Swoonworthy Designs is here to help you sell more books effortlessly.
And even though we might love messing with the backend of WordPress, setting up Shopify accounts, or playing around on Canva, that doesn’t mean you should be doing those things for your own author brand!
It’s not easy being an author, but luckily, with the right people in your corner, you can spend more time doing what you love, while trusting your books are being found by the right people.
meet the team
Hey, I'm Krstina — web & graphic designer, dreamer, and creative problem-solver behind your beautiful author brand
As a part of the Swoonworthy Designs team, I get to live out my passions every day: solving problems and being creative. I’m here to ensure your online presence captures that perfect balance of beauty and functionality.
When I’m not crafting websites that make readers swoon, you’ll find me at music festivals, planning my next trip, or singing over riffs my husband plays on the guitar.
(And yes, I have a tattoo that says “Dreamer” because I believe in chasing dreams — both yours and mine.)
Partners:
Our designs are sweet, spicy, and everything in between
Swoonworthy Designs clients keep coming back to us because of...
Author Empowerment
Long story short: authors make more when they have strategic online presences. We want to see you thrive!
Functional Aesthetics
We don’t just make pretty designs — we make user-friendly, intuitive, and engaging ones too.
Client-Centered Designs
No generic templates here. Every project is designed with your unique author brand and audience in mind.
If you took a peek behind the scenes, you'd see that Swoonworthy Designs was built with...
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Romance novels, of course (all the subgenres — we don't discriminate in our book love)
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Binge sessions of Selling Sunset, Drag Race, and anything on HGTV
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Understanding that your readers need more than just a pretty website — they need one that makes them hit "add to cart"
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Three grown boys, three chaotic cats, and way too many cups of coffee
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Law & Order SVU or Criminal Minds marathons playing in the background while working on designs
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Long-term partnerships with our authors (we're a one-stop-shop you can keep coming back to!)
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The firm belief that From Blood & Ash is the ultimate comfort read
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A mission to help authors focus on writing while we handle the rest
Our Clients
Stacey and her team were wonderful to work with. From clarifying exactly what we were looking for on our website to sending us actionable steps of what would come next, she walked us through the whole thing until we were comfortable taking it over. She was prompt in replying to me, even during the busy holiday season. She also followed through on all her agreed-upon timetables and then offered a follow-up Zoom call to ensure we were completely ready to take over. In addition, her team was able to match my branding that I had worked so diligently on throughout the year, and that was a really big reason I was hesitant to reach out and have someone help set up a Shopify account sooner. She nailed every single expectation I had and then some.
Ashley Munoz
Swoonworthy Designs rescued me when my web designer paused her services. I needed a store, and she developed a very user-friendly Shop that works with my existing website design. Stacey was great to work with. Highly recommend.
Deborah Garland
Are we a match made in romance author heaven?
Swoonworthy Designs is right for you if...
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You're ready for an easier way to market your books to readers
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You want to create a consistent and recognizable author brand
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You've tried doing it yourself, and have gotten stuck or frustrated
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You'd love to make more from your books and not rely on 3rd party sellers
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You care about connecting with your readers and expanding your online presence
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You know you're ready for better author branding and website design, but need help making it happen