Quick question: what's on the last page of your book, right after “The End”? If the answer is “nothing” or “a buy-link list nobody clicks,” you're...
The Journal
Notes from inside the romance business.
Websites, direct sales, newsletters, launches — written for authors, by someone who ships both books and websites for a living.
Romance Readers Want Proof You’re Human: 6 Branding Moves That Build Trust in 2026
There's a new question romance readers are quietly asking before they one-click: did an actual person write this? It's not paranoia. A growing,...
BookTok Is Cooling Off: 5 Ways Romance Authors Are Marketing Without Betting Everything on One App
Let's say the quiet part out loud: BookTok isn't hitting the way it used to, and it's not just you. The algorithm is less predictable. Viral spikes...
Google AI Overviews Are Eating Your Traffic: 6 Ways Romance Authors Can Still Get Found in 2026
Remember when I told you to fix your SEO back in January? Good. Do that. But I need to tell you about the thing that changed since then, because...
Your Series Doesn’t Look Like a Series: 5 Branding Fixes That Make Readers Buy the Whole Set
Quick gut check: if you lined up every cover in your series on a table, would a stranger know they belonged together in about two seconds? If you're...
Should Romance Authors Sell Audiobooks Direct in 2026? What Spotify’s Big Push Means for Your Store
Remember when I walked you through whether to build your own Shopify store? Same honest-truth energy, new question: should audiobooks be part of it?...
Building an ARC Team That Actually Reviews: A 2026 Playbook for Romance Authors
You've sent out fifty ARCs before. You know the drill. Launch day comes and you've got six reviews, half your team has gone silent, and you're left...
Your Series Is Confusing New Readers: How a “Start Here” Page Turns Backlist Chaos Into Sales
A reader finds you. She loves the vibe, loves the covers, opens your website ready to buy — and then stops cold. You have four series, a few...
Romance Author Branding: 5 Powerful Signs You’ve Outgrown Your Current Look (And It’s Hurting Your Sales)
Be honest with me for a second. When someone asks for your website link, do you send it confidently — or do you add a little disclaimer? Something...
Romance Author Website Mistakes: 7 Deadly Sins Killing Your Book Sales (And How to Fix Them Fast)
Picture this. A reader discovers you on TikTok. She watches your video, laughs at your trope breakdown, thinks "okay, I need this book in my life."...