about
I don't just build author websites. I run one.
I publish romance under a pen name. My own site and direct-sales store run on exactly the systems I build for clients — same newsletter strategy, same launch pages, same buy-direct checkout. When I tell you something works, it's because it's working for me right now.
Hey! I'm Stacey
I've been building websites for over 10 years — and writing romance even longer.
I started Swoonworthy Designs because I was tired of watching fellow authors pour money into websites that looked pretty and sold nothing. 150+ sites later, I know what converts, I know what romance readers expect, and I know how to hand you a site that works without you becoming a tech expert.
I won't sugarcoat it: building an author business is hard. But the website part? That I can take completely off your plate.
Proof, not Promises
One client's email list grew 250% after launch, with a 76.5% open rate. Ask me about it on our call.
Romance, exclusively
I know the tropes, the heat levels, and what makes a reader one-click. Your designer shouldn't need a glossary.
Built for the long haul
Every project includes 30-90 days of launch support, and most clients come back for their next release. I'm in this like your best book boyfriend: for good.
Human-Made. Always.
I write romance. I know what it costs.
The 5am drafts, the third rewrite, the scene you finally nail after a week of circling it. So this is where I stand, as an author and as a designer.
My books are written by me. Every word.
My designs are made by hand. When your brand or site needs artwork, it comes from human artists and designers. No AI-generated covers, no AI art in your branding, ever.
Readers can tell when something was made with care. That's the whole point of romance — and it's the whole point of what I build.
Behind the scenes
Take a peek behind the scenes.
Because you. should know who's building your happily-ever-after.
Fuel
Iced Coffee
comfort read
From Blood & Ash
Officemates
Three very opinionated cats
Weakness
Enemies-to-Lovers
A match made in romance heaven
We're a fit if...
- …you're ready to stop relying on Amazon's algorithm for every sale.
- …you want a brand readers recognize instantly.
- …you've DIY'd it, gotten stuck, and you're done wasting writing time on tech.
Honest Disclaimer
And I'm probably not your girl if...
- …you want the cheapest possible template by Friday.
- …you'd rather keep everything on social and skip the email list.
- …you're looking for someone to just "make it pretty" without caring whether it sells.
Kind words
Working with Stacey, in their words.
“Working with Stacey was a DREAM! She was insightful and so creative. She understood the brand and the assignment and executed all of it flawlessly. I have never had such extraordinary and rapid customer service with any other developer.”
Love on Demand
“Stacey jumped in with calm confidence and got everything done in just one day. She made the whole experience feel smooth and stress-free. It genuinely reflects my style and brand.”
Enola M. Douglas
“The result is a modern, fun, sexy website I'm excited to put in front of people! And my new logo… eeep! I love, love, love it! Professional, knowledgeable, and fun to work with.”
Aubrey Bondurant
“I'm thrilled with my website and rebranding. Working with Swoonworthy Designs was easy and streamlined — at no point was I worried about how things were going. The result is even better than I imagined.”
Charlie Cochet
“Stacey was wonderful to work with. She seemed to be able to read my mind. It was a low-stress, easy process with a result that I love. I know I will work with her in the future.”
Shana Gray
“She's extremely talented and her knowledge of the space is vast, which puts any business owner at ease. She even jumped in to help when my email broke — she's a lifesaver.”
Running Myself Together
Ready?
Work with someone who's built this hundreds of times — and lives it.
Every project starts the same way: 30 minutes on the phone with me. No pressure, no hard sell, no sales team to get past.