Case study · Custom WordPress Website
Elizabeth Dear went from no website to 10,000 readers a month.
How a why-choose paranormal romance author got a custom home for her worlds in four weeks and followed it with the biggest preorder numbers of her career.
10,000+
site views every month
Biggest ever
preorders on her last release
4 weeks
kickoff to launch, on wordpress
The before
Readers with nowhere to land.
Elizabeth Dear writes why-choose paranormal romance that readers devour — the kind of books that send someone straight to Google at 1am looking for everything else she's written.
And when they searched? Nothing. No website. No home base. Readers who wanted her whole backlist, her newsletter, her next release date had nowhere to go except whatever a retailer page happened to show them.
Every one of those searches was a reader ready to become a superfan — walking away.
the build
What I built
A custom WordPress home, in four weeks.
No template, no placeholder. Just a site designed around her worlds from day one, warm and immersive, like stepping into one of her books.
Designed for the way readers actually move.
Her mobile experience got the same care as desktop: scrolling her books, finding her newsletter, getting to know her. It's all effortless and on brand.
Built for launches.
A clear path from 'new here?' to reading order to preorder, so every visit during release season has somewhere to go.
the after
A home base doing the heavy lifting.
Elizabeth's site now draws more than 10,000 views every month — ten thousand monthly chances for a curious reader to become a devoted one, on a platform she owns.
And when her latest release went up for preorder, the difference showed: the biggest preorder numbers of her career, with a home base doing the heavy lifting for the first time.
Your readers are searching for you tonight. What will they find?
If the answer is "not much," that's not a character flaw, it's a four-week project.